Web heat maps are used to display which areas of a web page are most frequently scanned by visitors. Now that we know a bit about the history of the heat map, it brings us to how (and why) heat maps are used today. With the passing of time and the extraordinary expansion of the web, heat maps can now be used to illustrate almost any kind of data.
GOOGLE INPAGE ANALYTICS SOFTWARE
It was trademarked in the early 1990s by software designer Cormac Kinney, and was originally used to illustrate financial data. Thus, something like our modern heat map was created. By the 1950s, scientists were able to display results similarly with a more sophisticated “cluster analysis” by illustrating similar data close together in columns.īy the 1970s, the idea to bring the process of data clustering into something more visually akin to the shading map of the past was born. Ideas of a matrix that uses shading from light to dark to display values date back to the 1870s. The larger values were represented in dark colors, such as black and gray, and the smaller values were represented as lighter pixels, fading out to white. Heat maps originated as 2D displays of data, shown in a data matrix. Let’s begin by discussing what a heat map is, as well as a bit of the history behind it.
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We will dive into the details of how to effectively use the back end of Google to view deeper statistics of your site through the new heat map. While there are many ways to create a heat map in your SEO technology stack, it’s helpful to know how to create one right in your analytics suite. Google Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program.
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